Web Design Portfolio

Phamaprojects user-centred liquid design

screenshot of pharmaprojects.com

The Pharmaprojects website is an example of liquid page design, with the page coded to contract and expand to the size of the browser window. This design is good for high content volume sites. I was involved heavily in the strategy of this site, designing site architecture around 3 key user types. Existing users of the database, high-value traffic driven by the product marketing team, and web researchers that find the site via search engines who are potential users of the database product. Search engine friendliness was key in this project. A new business increase of 25% was seen on database subscription uptakes in a short time after launch.

Xidea Solutions flexible design

screenshot of xideasolutions.com

This design employs a design schema of sorts which facilitates the use of a CMS to edit the content as information or in HTML and the colors and page imagery is stretched flexibly around the variable content with CSS styles.  

Focus Fitness Flyer Print Design

print - focus fitness flyer

This peice of promotional material was designed to target the younger, funkier generation of golfer currently flooding the golf course.
Produced in Photoshop, this design uses bold lines and colors and some halftone effects for an interesting texture.