Working with the Pharmaprojects team we took editorial and data content previously reserved for paid subscribers to shift from a product & feature model to an information portal model. Showcasing the quality of their market intelligence data and generating traffic.
Designing for broad user accessibility made The Big Tree design a challenge. Whilst the primary target user was not intellectually impaired - most content was not authored for this group - we did not want to exclude this user group due to design issues.
The King Ramps website design is a demonstration that accessible websites can be visually stimulating. It features an image gallery that degrades well for users with devices that do not support advanced features.
and avoiding compromising that trust..
Your users come from a place of trust: Google; their favourite site; a friends verbal recommendation.
Here are a number of ways that that trust can be lost:
If your page is not accessible and 404s (is not found), or if not enough attention has been paid the visual design.
Users are impatient on the web. Ensure the information on your site is architected well and has a low barrier to entry.
The interactive elements should not stray from the conventions of the web unless for a very good reason.
Read more about accessible and usable design
What methods are used..
Objectives are defined to meet an organisation's needs and these must be reconciled with user needs, and the following methodologies are carefully combined and balanced to create the optimal solution:
I'm also a developer - that means I build the designs. I know the capabilities and limitations of the latest technologies:
I believe in web standards - this means following and perpetuating best practices in authoring for the web.
I'm available to work in-house with organisations on a consultation basis and I can also work on full-lifecycle website projects.
FYI - S2 Digital Design is based in the Bexley area - sandwiched between London and Kent. I am well located to work in London, Kent and the South East. Contact me now for a chat!
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Welcome to my website.
I like user-centred design and I create solutions for organisations that want to use the web to their best possible advantage.
Please download my CV(.doc)